Assignment 1



Font: uses a sans-serif font. 

Structure: uses a formal structure. 

It has optical equilibrium (balance); text is aligned at the center; animals meet also at the center through EmblemHealth logo.   

White spaces: frames of animals' trunks have an empty area that sets up the EmblemHealth logo. 

Groupings: there are two mail groups of texts differentiated by the font size. The longer one is a development of the heading ("The plan that works for all New Yorkers").

Font: uses a bold sans-serif font. 

Structure:  uses an informal structure.

The arrangement is balanced (Ferris wheel balances out texts at the right).   

It has an asymmetrical composition with dissimilar structures on the sides.

The main figures are dancers; the sky, Manhattan, Ferris wheel are the ground.

Font: uses display and sans-serif fonts. 

Structure: uses an informal structure.  

The arrangement is asymmetrical. The poster displays two groups of information.

Font: uses sans-serif font.

Structure: concentric structure

Its composition is balanced; the main figure is "ecomagination" positioned on the center and horizontal.  

Font: uses sans-serif font.

Structure: uses a concrete structure.

Its composition is built in two main directions: descending, and lower west to upper east.